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POEM BY NARI visual poetry from the cyberstream |
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MCLUHAN - bicycle techno logy |
MarshallMcluhanreadingandthefutureofpriv ateidentityinMyintroductioniwillexplainw fworkerswithtotalexpereince.itishopedtha tultiMatelybothgroupswillhavetheopportun knowatthetiMeiwrotethatbook.thephonetica lphabetistheonlyoneinwhichthelettersares isdiscontinuousandnonuniforManddynaMic.t actilespaceistheworldoftheintervalorgapo inaworldofsiMultaneousinforMationinwhich weshareiMagesthatarriveinstantlyfroMallq esaMeway,thecavepaintersdidMuchoftheirwo rkcoMpletelyoutofsight,underrockledges.i chaforMasgreciangoldsMithsMakeofhaMMered goldandgoldenaMelingtokeepadrowsyeMperor ifyingexperience.whatespeciallyneestoben otedaboutthephoneticalphabetinourtiMeisi leandenduringcharacter.visualspaceisnotc haracteristicofthechild'sworldnorofthepr characteroftheboundinglinesandsurfacesof sculptureasinvolvingallofthesensesininte cereMington,butthereisMorehandwritingtod aythanthereeverhasbeen.theworld obsolete carhasbeenobsolescedbyjetplaneandisincre asinglygettingacceptanceasanartforM.thep hendowestarttogetsMaller? wasactuallyhig hlightingthisprobleMwhenaplanelivesthegr enlytoexpereincehiMselfsituatedinaboundl essandsilentsurround, wishinguponastar, ng,ortocoMe.intheseversesyeatsisquiteexp licitaboutthesculpturalforMsofthegoldsMi rican(March1973)thepieceon bicycletechno logy explainshow thebicyclequiteliterall tobepartoftheeskiMoexperience.fortheadul teskiMothereisnoupside-downforpicturessu uartersatonce.ifacousticspaceisaspherewh osecentreiseverywhereandwhoseMarginisnow liondollarprograMforintroducingourphonet icalphabetintotheirownworld.shouldthejap ucedindividualcivilizedgraeco-roManManbu titalsoled,viagutenberg,tothedevelopMent iednotonlyyatesbutManyofhisconteMporarie s.MostpeoplearefaMiliarwiththeextraordin yeatshadinvolvedthedreaMofacorporatecult urethatMergedsecularandreligiousforMsina here,thischaracterofacousticspacenowexte ndstoallinforMationstructuresexperienced ovith,1972)isanaccountoftheculturalandMa nagerialchangestakingplaceinthewesternwo tniksawthebirthofecology,andartreplacing nature.inthesaMeway,thebook,Moreprolific lanetandnaturewereobsolescedbusputnikino ctober,1957,andhavebecoMeartforMalso.spu norsdet'sworkorganizationandjobdesignats aab-scandiainsodertalje(stockholMtechnic ngitistosaythatthegroundtendstocoMebefor ethefigure.inarecentissueofscientificaMe eandthings.thecandidatecitedthestateMent ofyateshiMselfthathehadspenthisMajorlife ccustoMedtoprivateandindividualoutlookan dsiMilarlegalandpoliticalstructures,nowf itytoasseMbletheentireengine.foraMorecoM pletedescriptionofthisplant,seejan-peter ourawarenessbytheMiddleofthe19thcentury. thereisastrangepropertyaboutinovationand ever,theroleofsoftwareintheeastwillbeant itheticalandcoMpleMentarytoitsroleinthew hatisMeantwhenihavesaid, thebookisobsole te. obsolencedoesnotMeanextintion.quitet s.itwasthisfactorthatproMptedMyquestiont oalsheppard,butitappearsthatsensorypsych aldepartMent,sweedisheMployee'sconfedera tion,deceMber1970).therewassoMethingclos dnothaveoccurredtohiMhadhebeenintheopenc ockpitofasMallplane,andperhapswouldnotoc eando'caseyandjoycefroMthebeginningofthe twentiethcentury. sailingtobyzantiuM for plainthisMattersoMewhatinthegutenberggal axybutinowknowafewbasicthingsthatididnot singleritual:onceoutofnatureishallnevert akeMybodilyforMfroManynaturalthing,butsu de-downinapicturebook.thisrelationshipis discoveredlaterbyourchildren,butseeMsnot inenvironMentsconstitutedbyelectrictechn ology.thatis,westernandcivilizedManlonga ttopoint.itis,ineffect,thesenderwhoissen t,anditisthesenderwhobecoMestheMessage,a okhasbeenground,buthasnowbeenflippedinto figureagainstthenewelectronicground.inth ffectsofblindnessincludetheenorMousenhan ceMentoftheaudio-tactileawarenessofpeopl fosteredtheriseofeuclideangeoMetryaswell asiMagesofseparateindividualandprivateid disagroupofworkerswithlittleornoexperien ceingroupasseMbly,attheotherendisagroupo thereforeisafigure-groundterMandthesitu ationofobsolescenceistheresultofsoMespec eManticallyneutral,lackingverbalstructur eorforce.sincethevisualiMagepresentedint snotbeenspeciallystudied,thereisstillthe Misteryofthestrattonglasseswhichdrawatte nanyevent,thereseeMstobesoMerelationbetw eenright-side-upandliteracy.althoughitha llplayabigrolebothintheeasternandwestern heMispheresoftheplanet.paradoxically,how chandhearing,andsoon.thepowertoisolateth evisualfacultywithresultinghighintensity .then,whenhereMovestheglasses,theworldgo esupsidedownagainandreMainssoforafewhour fheisenbergandothershavestressedthechara cterofthe resonantinterval. inanewplanto aneseandthechinesewesternizetheirwritten charactertheywouldacquireourintensevisua asitwere.theorientationofthevisualMan,wi thhisprivateoutlookandindividualpointofv raditionofirishcultureandtheworldoflegen dandtalesandsonganddancewhichhadpreoccup ityofaMobilerelationbetweenfigureandgrou ndwhichcreatespatternsofdeepinvolveMenta roftales,inanoralcultureperforManceisals ocoMposition.havelockdevotesMuchofhisboo esaMeway,theentirehardwareofwesternindus trialisMhasbeenobsolescedand,astoynbeesa est.forManycenturiestheeasthasbeendoMina tedbyoralculture,afactwhichgivestheeasta aceisafigurewithoutaground,havingabstrac teditselffroMthegroundoftheothersenses.a nifestedineuclideanforMsisthebasiccharac terofuniforMity,continuityandstasis.visu hesiswrittenon thequestfortheiconicModei ntheworkofw.b.yates. inthecourseofexplai ndparticipationfortheuser.thelittleboy's questionaboutwhenwouldthespacechangewoul thsasbeingaMeansofbringingthespiritualan dtheMaterialintoiMMediaterapportandalsoo upontheirusersofsupportingthevisualfacul tyinlargedegrees,froMtheothersensesoftou olveMent.thecandidatecitedtheworkofjacqu eslusseyran,andtherewaslight,inwhichthee alspace,unlikethespaceswhichrelatetooreM anatefroMtouchandtasteandhearinghasastab cterwhichhasbeenMuchidentifiedwithbothra tionalityandcivilization.visualspaceasMa aleducatorofgreeks,havelockindicatesthat poeticperforMancewasakindofgroupritualth snessMakesright-side-upMeaningless.iwant todrawattentionatonetoasiMilarlydrasticr nowthanever,hasbeenpushedupintoartforMby theelectronicsurroundofinforMation.thebo enwordwillhaveasalientfunction.*****atar ecentph.d.oralthecandidatewasdefendingat pearedasoneofectreMespecialisManddepriva tionfortheartistandpoetryalike.perhapsit xle.itwillrepayprolongedMeditationtocons iderthat play isnotcharacteristicofvisua lbiasofspecialisMandaggressivegoal-seeki ng,andtheywouldatthesaMetiMeobliterateMo lspace.intheclassicstudyofplayinhoMolude ns,j.huizingarevealstheindispensablequal ulpturenotasapriMarilyvisualforMbutasana udili-tactileexperienceofresonanceandinv arypoweroftheirishcolloquialidioMwhichha sbeenManifestinirishpoetryanddraMainsyng answerisinthefactthattheenclosedspaceoft hecabinisvisualandstatic.infact,visualsp iewandpersonalgoals,wouldallseeMtobesoMe whatirrelevantintheelectronicenvironMent etocosternationaMongthefacultyexaMinersw henitwasproposedthattheyshouldconsidersc lobaldiMensionswithcoMpletelyunfaMiliarg roundrules.inanyevent,theprintedandwritt curtoanastronaut.onavisittonassau,iasked alsheppardwhethertherewasanyupside-downi Mportanceofthechinesewrittencharacterast heMeansofanewfigure-groundrelationforthe entity.soisolatedthespacesandforMscongen ialtovisionacquiredanalMostseparatechara rldwiththeobsolescingofourindustrialhard wareandthenewdoMinanceofsiMultaneousandi changethatcanbestatedbysayingthateffects tendtopreceedthecauses.anotherwayofputti lyrevertedtooralcultureduringthepastcent uryofincreasingelectrictechnology.aswese ntiontothehuManhabitofturningtheworldrig ht-side-up,although,infact,wereceiveiton tspowertoiMposeitsassuMptionsonwidefield sofoperationandexperience.ihavetriedtoex ategoal-seeking.Mybooktaketoday:theexecu tiveasdropout(newyork:harcourtbracejovan riesbasedonthevisualcultureofthephonetic alphabetandlatertheprintedword,hassteadi eMtobeacquiringtheeastern software, theo rientwouldseeMtobetakingoverourwesternha ...ineffect,thesevengroupsfollowalongasp ectruMofdecreasingspecialization.atoneen thisseeMstohavesoMebearingonotherMatter s,sinceforMostsMallchildrenthereisnoupsi withtheelectronicage,while,ontheotherhan d,thejapanesearecurrentlyMountingasixbil wouldbesiMplertodrawattentiontotheworkof erichavelockinprefacetoplatowhereheexpla chasheputsonthewallsofhisigoofroMMagazin es,andnothingentertainshiMMorethantowatc specialadvantageinrelatingtotheelectroni cage.ontheotherhand,thewest,forManycentu tacularshiftinthenatureofgroundwhichalte rsthestatusoffigure.thus,gutenbergscrapp hewearer.however,afterafewhoursthewearer findsthattheworldflipsright-side-upagain finvolvingtheaudienceindeepparticipation throughtheartoftheaudio-tactilesculpture rplay.hecitedtheworkoflinuspaulingonthen atureofthecheMicalbondinwhichthestudieso rdwarealongwithourwesternalphabet.whatha sbeenforMedisacoMpletelynew ballpark ofg ktoexplainingtheeffectofthephoneticalpha betonthegreeksensibilitiesandculture,poi i.t.a.(initialteachingaids.pitMan)hasrev ealedthatoldManuscriptforMsofthewrittenc htheanthropologistvisitorstraininghisnec ktogetpicturesinfocus,right-side-up.inth ologistshavenotstudiedthestrattonglasses effectinouterspacewhereastateofweightles hecontrary.forexaMple,handwritinghasbeen obsolete sincegutenberg,andcertainlysin e-literateorpost-literateworlds.thelittl eboyonthefirstplaneridewhoasked: daddy,w nstantaneousinforMationenvironMents.visu alculture,basedonthealphabet,notonlyprod indshiMselfacousticallyenvironed.itisasi fthelittleboyintheaeroplanecabinweresudd ys, etherealized bythenewsurroundofelect ronicinforMationservices.thetraditionalr theretinaupside-down.whenfirstputon,thes trattonglassesturntheworldupsidedownfort ofworld-widecoMModityMarketsandpricingsy steMswhichwerebasedontheprintedwordandth hislettersisacousticallyandseManticallyn eutral,theyhavehadtheextraordinaryeffect penedinjanuary,1972,sevenasseMblygroupsh avereplacedthecontinuousproductionlines; eplanegetssMallerfroMtheoutside,whyshoul dn'titgetsMallerfroMtheinside?perhapsthe easseMbly-linetechniquesofusingMovablety pes.foragoodwhiletocoMe,theprintedwordwi nouterspace.hereplied,aftersoMeMoMentsof reflection: whereyourfeetare,that'sdown. ntingtotheriseofselfawarenessandidentity asaniMMediateresultofthisuniqueforMofcod .thereisanotherfeatureofthissiMultaneous environMentwithitsinstantaccesstoallpast west.ezrapoundandtheiMagistswerekeenlyaw arethatwesternwritinghadenteredanewphase sitwere.theelectricandsiMultaneousworldb egantoManifestitspatternsandinfluenceson edManuscriptcultureandelevatedit,asitwer e,toakindofartforM.inthesaMeway,theMotor haracterservechildrenbetterthantheprinte dalphabeth.ernestfenelossahasshownusthei strivingtoeliMinateeveryvestigeofthevisu alfroMhispoetry.foryatesthevisualsenseap oleofourownalphabetisnowgettingnewstatus asartforMinavarietyofways.forexaMple,the eversaloffigure-groundconditionsforallof usatthepresenttiMe.electronically,welive fexperience,andMaybebroughttoMindbythere lationtowheelandaxle,wherethecharacterof awake;orsetuponagoldenboughtosingtolords andladiesofbyzantiuMofwhatispast,orpassi instherelationofhoMertothe tribalencyclo pedia. inpresentingthebardasthetradition .whenaskedtoexplainwhysculpturewasnotavi sualforM,thecandidateexplainedthespecial play istheall-iMportantstructuralfactor withoutwhichtherewouldbeneitherwhellnora cousticspace,forexaMplehasquitedifferent propertiesfroMvisualspace.acousticsphere stoftheiraudile-tactileculturewithitsico nicbiasoftribalroleplayingratherthanpriv sandallfuturesalike,coMMunivationtakespl acenotbyMeretransportationofdatafroMpoin ningthedevelopMentofhisstudyofyeats,heex plainedyates'lifelongconcernwiththeoralt ounditquicklydiMinishesinsizeandthelittl eboywasjustifiedinaskinghisquestion.ifth atinvolvedthepublicasanyjazzorrockfestiv al.asperryandlordhaveindicatedinthesinge pavedthewayfortheautoMobile. |