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a journal of new media experimental visual literary theory practice

 


Ted Warnell

C O N T E N T S

LIT
Features, reviews, papers

CYBERMARKETING
Genuine entertainment + service = sales. That's the theory, a good one I think. Here are two savvy entrepreneurs with innovative, unique ways to market their creative products and services on the Web. Marketing the new-fashioned way...

First published as A&T 09/04/97 at Art & Technology, The Mining Company, New York. Copyright © 1997 by The Mining Company and Ted Warnell. All rights reserved.

 


1997 SEP 4


Web Hunter
NORM LARSEN, USA


Received as email
from Norm Larsen, Weatherwood Company Inc:

New Superheroes for the New Century

Weatherwood Company Inc., a Minneapolis-based Web design firm, has produced Spectacular Adventure With Web Hunter and Donna Matrix!, a short novel in fourteen parts. Strongly influenced by the pulp novels and adventure serials of the '30s and '40s, yet still absolutely contemporary, the novel charts the adventures of the titular superheroes as they battle their arch-nemesis Doctor Luddite.

    "...Web Hunter and Donna Matrix's adventures concern the advancements of technology and how these advancements can be used for both just and unjust purposes."
The two new heroes make an unusual pair. Web Hunter is a down-to-earth man in his early 40s, who spends much of his free time drinking beer and hunting. Donna Matrix is an urbane young woman, fashionably dressed and more at home in the city than the great outdoors. This odd couple finds common ground in their mutual thirst for justice. Using knowledge, street smarts, high-tech weaponry and gadgets, as well as substantial physical prowess, Web Hunter and Donna Matrix protect the innocent from the encroachments of evil. Set among the contemporary information landscape, Web Hunter and Donna Matrix's adventures concern the advancements of technology and how these advancements can be used for both just and unjust purposes. As technological advances become integrated into the lives and minds of humanity, it becomes ever more important to have heroes who understand what this means and how best to deal with it.

Norm Larsen, president of Weatherwood, views the story in this way: "Comic books and movies these days are full of super-powered heroes, but who are they? Batman, he's been around for fifty years. So has Superman. And newer heroes like this Spawn or the Mask, are they really contemporary? Do they really reflect current concerns and issues? I doubt it. But Web Hunter and Donna Matrix are heroes for the millennium. They're connected to the heart of what's going on right now."

Pat Harrigan, writer of Spectacular Adventure, describes the story as a direct descendent of earlier pulp fiction: "I find much to admire in pulp adventure writers like Lester Dent and Walter Gibson, because those writers knew how to keep a story moving, and how to keep readers turning the pages."

Spectacular Adventure will be released in printed form and on the Web, one chapter per week for fourteen weeks beginning September 2, 1997.


    "Chapter One: Dilapidated Warehouse of Doom! -- With his bare hands Web Hunter had been known to tear inch-thick sheets of steel plate in half. He could crush two-by-fours into pulp with his mighty grip."

Web Hunter
www.webhunter.com

Weatherwood Company
www.wwcoinc.com/news.html

 

Trillium Arts Lists
BRYAN TRUSSLER, CANADA

Received as email
from Bryan Trussler, Trillium Arts:

ArtsCanada and ArtBiz

Listservers are almost as old as the Internet itself, but they have fallen into disuse in recent years because the thronging multitudes of new netizens have not been properly exposed to them. They were invented as a way of getting single messages out to large numbers of people without the need to post each message individually.

    "...a traditional listserver looks more like a roundtable discussion forum, where anyone on the list is given a voice to speak..."
Sound like a spam list? Well, that is a recent abuse of this technology -- listservers are used to force messages onto people who did not choose to receive them. Listservers are also used to broadcast newsletters to subscribers who have requested such information. In both cases (spam and newsletters) the traffic goes one way only -- from the list owner out to the thousands of passive recipients... But a traditional listserver looks more like a roundtable discussion forum, where anyone on the list is given a voice to speak to the whole group and everyone receives all the mail posted to the group.

Sounds like Usenet, right? Almost: Usenet mail expires after a few days, but listserver mail accumulates until it gets read. And Usenet is a wide-open system with no audience controls while listservers are all privately owned and sponsored entities with membership controls but little outright censorship. The atmosphere is that of a pleasant cocktail party. And they are ideal venues for serious business networking and relationship building.

ArtsCanada: Listserver group dedicated to the art scene within Canada in all its forms: artists, galleries, theatre troupes, literary societies, community arts councils and public arts administration.

ArtBiz: Listserver group dedicated to global business networking among online art galleries and dealers, and self-promoting artists.

Trillium Arts Gallery: One of the larger regional galleries in Ontario, Canada. Art offerings are eclectic in style and created both by some of Canada's best-known artists (Danby, Heine-Baux, Herchenrader) as well as several less well-known artists.
 

Trillium Arts Lists
www.trillium-arts.on.ca

Trillium Art Gallery
www.trillium-arts.on.ca/gall-en.html

 

Weatherwood Company
and Trillium Arts are two commercial firms with innovative, unique ways to market their creative products and services. Good fun and good information, delivered freely, creates a point of attraction for surfers and awareness for their business. Smart marketing on the Web -- a cool medium where simply hanging a for sale sign just isn't enough.

    Image clips from Weatherwood Company and Trillium Arts. Texts from email and Web Hunter. Used by permission.
 
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Copyright © 1998 Ted Warnell. All Rights Reserved