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Z I N E n new media |
a journal of new media experimental visual literary theory practice
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1999 FEB 19
New Media Art
Cyberart,
Here is Zn's Guide to New Media Art
Cyberart
Really, everything from scanned natural media works like drawings
and paintings, photographs, etc., to digitally produced art like
manipulated natural media and computer rendered works -- all
become cyberart by virtue of the fact they are placed into
the cyberstream... onto the Web.
How can you know for sure? Well, a simple rule of thumb... if it
looks and functions like traditional art work on your video screen,
and still looks and functions like traditional art work when printed,
then it's probably traditional art work...
In the case of audio, animation, video, and the like, then could this
work function off of the Web, perhaps on a CD-ROM? If so, call it
cyberart.
Web art
So, what is Web art? Well, another simple rule of thumb... if it's
concerned with unique qualities of the media that is the Web, and
actually incorporates one or more of these qualities into the work,
then it's probably Web art...
Web art may or may not concern itself with traditional ideas about
art and beauty, and to varying degrees. This makes sense, of course,
because the Web is non-traditional, n * e * w
media, so what is art and beauty is not yet fully understood. Web
artists are exploring the new media, in part, to arrive at an
understanding.
Most simply, Web art is the art of the Web. Incorporating unique
qualities of the medium (media), Web art works require Web media
to function -- they cannot function outside of Web media. If
so, call it Web art.
net.art
Where the purpose of a link is to provide access to pages of related
information of interest, a net.art link functions to provide access
(or not) to information of no relevance or interest; where navigation
is designed to provide clear, direct access to site pages, net.art
navigation is designed to confuse, or go in circles, or nowhere at
all; where most pages are carefully laid out for clarity, and colored
for a pleasing effect, net.art pages are laid out (thrown out?) for
obscurity, and colored so as to surpass simply vile and achieve
truly hideous...
In short, everything that we know (or think we know) never to do
is done by the net.art artist. So, are these people crazy or what?
Maybe crazy like a fox... net.art and a few of the first artists
to practice it have achieved considerable recognition for their
efforts -- JODI (Netherlands), Heath Bunting (UK), and Olia
Lialina (Russia) are three, well known in new media arts.
The recognition is justified, in my view, as the net.art artists
accomplish two important goals by their efforts: 1) they confirm,
often, what we all know and believe, and 2) they explode our beliefs,
sometimes, showing us new possibilities for this new media that is
the Web... and the Internet.
net.art is concerned primarily with the Internet as a whole, and
only secondarily with the Web, and it is not at all concerned by
pre-
Recognizing net.art? If it looks and functions like the time you
spilled coffee into your keyboard... and you start to think to
yourself, `I've never seen anything this ugly before now!', and
still, it is oddly fascinating... then call it net.art.
And in the end... |
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Copyright © 1997-99 Ted Warnell. All Rights Reserved |